Lattimore Harry 
Online casinos are potentially very profitable, but at the same time very risky business. In order for the start in the gambling industry to become successful, it is necessary to calculate everything at the planning stage. Let’s take a look at the five steps of developing an online casino and why each of them is important. Our Brazilian online casino expert Antonio Matias, together with the website cassinosbrasil.net, will tell you how to develop an online casino from scratch.
Before you open your gambling resource or betting site, you need to clearly understand the features of the business, take into account what difficulties any newcomer may face, and what are the conditions for a successful start. Conventionally, the development of an online casino is divided into several mandatory major stages.
First step: write a business plan
The start of any business project assumes that the owner will have to invest a large amount in the initial stages. In order to invest money in your own business correctly and not burn out on trifles, you need to clearly plan the budget and draw up a detailed business plan for the project.
It must include the following items:
- How will the online casino function?
- an accurate description of the marketing campaign;
- possible risks and ways to solve them;
- exact costs per year;
- the amount of profit that the resource should receive.
A business plan is necessary not only in order to accurately understand your tasks, but also in order to convince potential investors to invest in the business (if the owner wants to attract third-party finance).
It is worth considering that registering a business is 3-7% of the total budget, about 30% needs to be allocated to obtain a license, the purchase of software will “eat off” another 35%, and the rest will be staff recruitment and additional expenses. Marketing services are a separate item, because the profit of an online casino and the number of its customers will directly depend on their quality.
Second step: choose software and payment system
The quality of online casino software is important to attract users. To gain your customer base at the start, you should use only good software that not only attracts, but also keeps players on the online casino site. The level of software directly affects the reputation of the institution, as well as the degree of trust in it. The software must satisfy the basic user requests and meet the following criteria:
- functionality and convenience;
- variety of games;
- high speed;
- high-quality graphics;
- payment security.
Good software should be licensed, upgradable and mobile friendly. In order to pay for software throughout the year, you need to lay down 10% of the total budget.
A significant role is also played by the support of payment systems that the online casino will use. The more choice the resource provides to its customers, the more comfortable they will be and the more likely they will return again.
Third step: register a business
In order to conduct business within the law and not pay fines later, it is necessary to register a legal entity in the country that granted the license to legalize the gambling project. Also, the entrepreneur must open a bank account and conclude a payment agreement with providers. Not all countries support the legal operation of online casinos, and therefore it is necessary to consider the possibility of obtaining a license in another region. The cost in different countries can vary greatly.
For example, in the EU countries, a license costs from $100,000, but there are also cheaper options. For example, offshore countries such as the Philippines, Costa Rica, Dominican Republic, where registration will cost from $10,000 to $30,000. The middle price segment in terms of the cost of an online casino license includes the following countries:
- Malta;
- Gibraltar;
- Antigua.
The most famous regulators are Curacao, Directorate of Offshore Gaming and Kahnawake Gaming Commission. The time required to obtain a license can take from one to six months.
Fourth step: create a website
The first impression of the client depends on how attractive the online casino site will look and whether it will be convenient to use it. The appearance of the site is the best advertising of the brand, its calling card, and therefore the development of an online resource must be approached with all care, every little thing must be thought through. At the same time, it is important to focus on the needs of the user, his comfort as much as possible. Creating a website includes several steps that an entrepreneur must take:
- Buy or register an original domain name. In order for players to remember the online casino, the domain name should be bright, short, and readable.
- Buy a server, not forgetting to indicate in the documents that it is necessary to support the gambling resource.
- Integrate games. At the initial stages, you can’t do without the most popular slots, which are guaranteed to attract a wide audience.
- Connect payment systems. The more payment options they support, the better.
Now there is a wide range of platforms for online casinos, the most simple and budget scheme is called White Label. It implies the launch of its own gambling project under the brand of a popular provider (no need to obtain a license). The site of the new operator is being developed under an individual request.
Fifth step: develop an advertising strategy
It is worth paying close attention to this stage, since it will depend on its implementation whether it is not in vain that money is invested in obtaining a license and developing a site. The effectiveness of the advertising strategy and the work of marketers will determine how quickly the casino will attract customers and start generating the expected income. Mandatory online marketing tools are SMM and SEO optimization, email newsletters, loyalty programs. And if you like to play in online casinos, we advise you to get your bonus and start playing, learn more – bonus in brazilian online casinos. Here are the options for step-by-step promotion of a new online casino:
- launch of advertising in the media;
- promotion in search engines and social networks;
- constant updates of news on the site;
- contextual advertising;
- word of mouth radio.
The main goal at this stage is to position your company in the market as reliable, to prove yourself well and to make the brand as recognizable as possible.
